B&K Systems

Constructions Case study: Bringing 30 Years of Craftsmanship to a New Digital Era.

Overview

B&K Systems has spent over three decades earning a strong reputation in the floor and wall systems sector, delivering large-scale projects with exceptional care, quality, and consistency. However, like many long-established businesses, their digital presence hadn’t kept pace with the high standards of their work.

Recognising the need for change, B&K Systems turned to us for support. That’s where we came in. They approached Serviced with a clear goal: to modernise their brand, grow awareness across the construction and commercial sectors, and ensure their marketing truly reflected the scale and expertise of their everyday operations.

To bring this vision to life, we embarked on a collaborative journey with the B&K team. Together, we developed a comprehensive brand activation strateg, one that included social media planning, website redevelopment, custom videography, and bold new vehicle design. Each element was designed to communicate the professionalism and precision that define B&K’s work.

Client

B&K Systems

Industry

Floor and Wall Systems

Website

www.bksystems.co.uk

The Challenge

B&K Systems had the trust and word-of-mouth reputation that most businesses dream of. But their digital presence didn’t match it.

Their website was no longer fit for purpose. It lacked the clarity and structure to showcase the scale, precision, and complexity of their work. Social media was underutilised, and video wasn’t being used at all, missing key opportunities to engage audiences and tell their story visually.

It was clear they needed more than a quick refresh. They needed a joined-up strategy, something cohesive and forward-thinking, built to reflect who they are today and where they’re going next.

That’s when they partnered with us. Our goal was to translate their decades of expertise into a modern, compelling brand experience. One that would not only elevate their presence online, but also reinforce their leadership in the commercial and construction sectors.

From insight to execution, we worked closely with the B&K team to deliver a fully integrated brand activation, combining strategic planning with creative execution across web, social, video, and beyond.

Our Approach

Building on the need for a more aligned and impactful presence, we partnered with the team at B&K Systems to overhaul the way they show up across every touchpoint, bringing clarity to their messaging, consistency across platforms, and a renewed commercial focus to support their growth.

Social Media Marketing

Building on the need for a more aligned and impactful presence, we partnered with the team at B&K Systems to overhaul the way they show up across every touchpoint—bringing clarity to their messaging, consistency across platforms, and a renewed commercial focus to support their growth. As part of this transformation, we built a content strategy from the ground up, designed to showcase B&K’s incredible work, educate their audience, and build long-term brand recognition.

Videography

We recognised that videography would be an impactful way for B&K Systems to showcase both the craftsmanship behind their work and the impressive scale of their projects. By bringing their capabilities to life on screen, we could not only demonstrate technical excellence but also create an emotional connection with their audience.

To achieve this, we produced a suite of tailored video content, each piece serving a specific purpose within their broader marketing strategy:

Project Highlights: We filmed time-lapse videos of large-scale installations, giving viewers a clear sense of the high quality and precision of B&K Systems’ work—from initial setup to final execution. These dynamic visuals helped communicate the complexity and scale of what they do in a format that’s easy to absorb and share.
Customer Testimonials: Featuring real clients speaking to the long-term value and professionalism of B&K’s services, these testimonial videos added authenticity and built credibility. Hearing directly from satisfied customers helped potential clients feel more confident in choosing B&K.
Product Demonstrations: We developed clear, engaging product demo videos to explain the features and advantages of B&K’s floor and wall systems in real-world contexts. These assets serve as valuable tools for both education and sales, supporting conversations with contractors, designers, and end clients alike.

Together, this video content became a powerful storytelling vehicle, helping B&K Systems move beyond static visuals and convey their brand with energy, confidence, and clarity across digital platforms.

Web Design and Development

Alongside the brand and content overhaul, it was clear that B&K Systems’ website also needed a fresh, modern design, one that could effectively communicate their expertise and premium services to a wider audience. With that in mind, we focused on several key areas:

Design Overhaul: We delivered a clean, visually appealing design that not only reflected the professionalism of B&K Systems but also showcased their extensive range of products and services. Throughout the process, user experience remained a top priority.
Enhanced Product Pages: To better inform and guide potential clients, we created dedicated pages for each floor and wall system. These included detailed specifications, case studies, and photography from real-world installations—making it easy for users to find exactly what they needed.
Mobile Optimisation: Recognising that many of B&K Systems’ clients access the site on the go, we ensured the new website was fully responsive across all devices. This mobile-first approach helped create a seamless browsing experience for users anywhere, anytime.
SEO & Analytics: To support long-term growth, we implemented SEO best practices to boost organic search visibility. Additionally, we integrated Google Analytics, giving the B&K team valuable insights into site performance and user behavior to inform ongoing optimisation.

Results

The impact of our work was immediately evident across all channels:

Social Media Engagement: B&K Systems saw a XYZ increase in engagement across their social media platforms, with more likes, comments, and shares on project-related posts. The educational content also drove more interaction, establishing them as an expert in the floor and wall systems industry

Website Traffic: The redesigned website saw a XYZ increase in traffic, with visitors spending more time on the site and exploring multiple pages. This was a clear indication of the improved user experience and engaging content.
Brand Visibility: The combination of high-quality videography and social media engagement helped B&K Systems increase their brand visibility, attracting more attention from key decision-makers in the construction and commercial sectors.

Conclusion

Serviced successfully helped B&K Systems elevate their digital presence, positioning them as a leading provider of high-quality floor and wall systems. Our integrated approach, combining social media management, videography, and a website redesign, helped showcase their industry expertise and attract a broader audience. The results speak for themselves, with increased engagement, traffic, and leads contributing to B&K Systems’ ongoing success.

B&K Systems

Overview

The Challenge

Our Approach

Social Media Marketing

Videography

Web Design and Development

Results

Conclusion

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