Marketing Updates in November 2025

Staying ahead of digital trends is more important than ever, especially as social media platforms and marketing technologies evolve at record speed. At Serviced, we help brands navigate these changes with clarity and confidence. Here’s your expert roundup of the most important marketing and social media updates from November 2025, and what they mean for your business in the UK.

Instagram Doubles Down on Reels and User Control

Reels as the New Homepage
Instagram is testing a Reels-first home screen that opens directly into vertical short-form video, showing just how central this format has become. If your brand isn’t already creating Reels, now’s the time to start.

Reels Watch History Introduced
Users can now revisit Reels they’ve previously watched, giving your best content a second life. A well-crafted video could continue to drive traffic days after posting.

Manual Algorithm Topic Settings
Instagram is handing users the power to shape their own algorithms. This makes it essential for brands to create relevant, high-quality content that genuinely fits within user interests.

Built-In AI Creative Tools
You can now generate backgrounds, restyle images and even translate speech in Stories using AI, all within the app. These tools are ideal for creating more dynamic content, faster.

Teen-Friendly Content Filters
All teen accounts now default to PG-13 content. Brands marketing to younger audiences must ensure their tone and visuals are suitable for under-18s to avoid being filtered out.

Facebook Prepares for a Cookieless, Customisable Future

Ad-Free Subscriptions Introduced
UK users can now pay to remove ads from Facebook and Instagram. While uptake may be limited, it signals a shift towards more user-controlled experiences. Brands must balance ad strategy with strong organic content.

European Feed Regulation
Meta is being forced to give users the choice between algorithmic and chronological feeds. While this isn’t yet mandatory in the UK, it may soon influence how your content is surfaced and discovered.

“Vibes” – AI-Powered Short Video Feed
Facebook launched a new experimental feed called Vibes, featuring AI-generated videos. While not yet open to brands, this hints at Meta’s direction, and a future where AI-generated content sits alongside brand messaging.

Social Plugins Being Retired
Facebook Like and Comment buttons on third-party websites will be phased out in early 2026. Brands should update embedded content and look for more effective ways to drive social traffic.

TikTok Expands Creator Tools and Trend Momentum

Bulletin Board Channels Launch
Brands or creators with over 50,000 followers can now send announcements directly to their audience through a new one-way communication channel. Perfect for building loyalty and sharing exclusive offers.

Group 7 Trend Highlights Viral Power
A simple, user-generated challenge gained millions of views and even sparked in-person UK meetups. The lesson? Jump on relevant trends quickly — or create your own with a clear hook.

AI Trend Insights and Smart Ads
TikTok continues to roll out AI-powered content suggestions and ad optimisation tools. If you’re planning a campaign, take advantage of Smart+ features to target the right audience with the right messaging.

LinkedIn Enhances Search, Events and Data Strategy

Natural Language Search Now Live
LinkedIn’s new AI search lets users type full phrases like “startups in Manchester hiring developers” instead of using filters. Optimising your profile and page content with clear, relevant keywords is now critical.

Event Ads with Lead Gen Forms
Brands hosting webinars or roundtables can now capture leads directly from LinkedIn ads. Event marketing on LinkedIn just became more efficient, especially for B2B.

Analytics Behind a Paywall
Competitor comparison tools are now restricted to premium accounts. Free users will need to rely on manual research or consider upgrading for strategic insights.

Your Content Now Trains AI
By default, LinkedIn uses member content to train its AI models. Ensure your public posts reflect the professionalism and values you want associated with your brand.

X (Twitter) Rebuilds Its Algorithm with AI

Grok AI Feed Incoming
X is overhauling its algorithm with Grok, an AI model that reads every post and video to tailor recommendations. This could level the playing field for smaller brands posting quality content, expect shifts in reach and engagement.

Profile Transparency Features
Users can now see where an account is based and how often its username has changed. This could help brands assess the authenticity of influencers or followers.

YouTube Enhances Short-Form Editing and Analytics

Ask Studio AI Assistant
YouTube’s new in-platform chatbot helps you analyse your content performance and even brainstorm ideas, no need to guess what your audience wants.

Timeline-Based Shorts Editor
Creating Shorts is now easier thanks to a new drag-and-drop editor. Ideal for brands looking to streamline video content production in-house.

AI-Powered Auto Editing
Soon, Google’s Gemini AI will help cut and stylise your Shorts with music and transitions. Expect faster turnaround and more consistency in your short-form videos.

Pinterest Prioritises Authenticity and Shopping Intent

AI Content Filters for Users
Users can now reduce how much AI-generated content they see in their feed. Brands should focus on authentic, real-world imagery that builds trust.

Improved Product Discovery
Pinterest continues to drive purchase behaviour, especially among Gen Z. Make sure your product pins are tagged correctly and optimised for discovery.

Snapchat Tests Public Chat Rooms and Deepens Engagement

Topic Chats Introduced
Public chat rooms for trending topics mark Snapchat’s move towards community conversation. This could open new opportunities for real-time brand interaction in the near future.

Bitmoji and AR Upgrades for Subscribers
Snapchat+ continues to grow by adding custom pets, wallpapers and interactive features. For brands, Bitmoji collaborations and AR lenses offer highly engaging creative options.

Email Marketing Embraces AI and Smarter Targeting

AI Copywriting Becomes Standard
Platforms like CleverReach and AWeber now offer built-in AI assistants that generate email content. Marketers can produce more variants faster, but human tone checks are still essential.

Natural Language Segmentation Tools
Describe your audience in plain English and let your email platform build the segment. A major win for smaller teams needing smarter targeting.

Privacy Shifts Affect Metrics
Apple and Gmail continue making open rates less reliable. Focus your strategy on click-throughs, conversions and subscriber engagement instead.

Hyper-Personalisation in Focus
From tailored product suggestions to personalised email layouts, AI-powered dynamic content is fast becoming the standard. Ensure your email platform supports this, and that your data is clean and compliant.

From Instagram’s algorithm controls to LinkedIn’s natural language search and TikTok’s trend-powered tools, November 2025 delivered significant shifts across the marketing landscape. The rise of AI-driven content creation, platform personalisation, and privacy-first user experiences means brands need to be both strategic and agile.

At Serviced, we don’t just track the trends, we help you lead them. Whether you’re building a content calendar, testing Reels campaigns, or scaling email automation, our team is here to position your brand where it matters most.

Want to stay ahead? Let’s talk.
Contact us today to elevate your marketing strategy for 2026 and beyond.