Built to Convert. Tracked to Improve.
We plan, write, design and optimise paid campaigns that get seen by the right people and deliver real return. No guesswork. No waste. Just smart strategy and clear results.
PPC advertising built to return more than it costs!
PPC only works when it’s treated like a commercial system, not a channel.
Too many businesses run ads that look busy but don’t move the needle. Spend goes up. Clicks roll in. Results stay vague. Nobody can quite explain what’s working or why.
Serviced runs PPC advertising with one objective: profitable growth. Every campaign is built to generate enquiries, leads or sales at a cost that makes sense for your business. No vanity metrics. No guessing. No hiding behind platforms.
If the numbers don’t work, we don’t keep spending.
What PPC should be doing for your business!
Good PPC doesn’t just drive traffic. It creates momentum.
It puts your business in front of the right people at the right time, with a message that makes sense and a journey that converts. When it’s done properly, PPC becomes predictable, scalable and measurable.
We design campaigns to answer one question clearly:
Is this making you money?
If the answer isn’t yes, something changes.
How Serviced approach paid advertising
We don’t “just run ads”. We build systems.
That starts with understanding your commercial goals, your margins and what a lead or sale is actually worth to you. From there, we build PPC campaigns around intent, not volume, using clear messaging, strong creative and landing pages designed to convert.
Every decision is backed by data. Keywords, audiences, creative and spend are constantly tested and refined to improve performance over time. Nothing is left to autopilot without accountability.
The beauty of working with Serviced? We can design, video, deliver and refine the adverts all under one roof!
PPC focused on return, not just activity
Serviced manage paid advertising across platforms where it actually makes sense for your audience and objectives. That includes Google Ads, Meta, LinkedIn and other paid media channels where intent, targeting and commercial return align with your goals. The platform itself doesn’t matter. The return does.
That same thinking applies to how we measure success. PPC isn’t judged by impressions or clicks, it’s judged by outcomes. We track enquiries, leads, cost per acquisition, conversion rates and return on ad spend using clear reporting that shows exactly what’s happening and why. Reporting is built to support decisions, not to dress things up.
If something isn’t performing, it gets fixed. If it’s working, it gets scaled.
Don't just take our word for it....
We’re trusted by businesses of all sizes, from fast-growing brands to established organisations. They work with us because we focus on what matters and deliver results they can see.
Stop Guessing. Start Getting Results with Paid Ads That Work.
FAQs About Serviced
How much should I spend on PPC?
There’s no one-size-fits-all when it comes to ad spend. The right budget depends on what you’re trying to achieve, how competitive your industry is, and how quickly you want to see results. We’ll take the time to understand your goals, look at what’s realistic based on your market, and recommend a starting point that gives you a fair shot at performance – without wasting money.
Some of our clients spend £500 a month targeting local customers. Others spend £10,000 to £50,000 per month across multiple platforms to scale nationally. Whatever your size, we’ll make sure your budget is being used properly and continuously optimised to get the best return possible.
What platforms do you run ads on?
We run paid campaigns on all major digital platforms, including Google Search and Display, YouTube, Meta (Facebook and Instagram), LinkedIn, TikTok and more.
Rather than stretching you across every platform, we focus your spend where it will actually perform. If your audience isn’t on TikTok, we won’t waste your money there. If your buyers search on Google, we’ll make sure you’re at the top when they do.
Can you take over an existing PPC account?
Yes – and it’s one of the most common things we do. Whether you’ve been running ads in-house or using another agency, we can step in, audit what’s there, and show you what’s working, what’s not, and what needs changing.
In most cases, we keep the best bits and rebuild the rest. Our goal is to make your account run smoother, cost less, and convert better – without starting from scratch if we don’t need to.
Do you offer PPC as a one-off or monthly service?
Both. If you just need a one-off campaign setup – for a product launch, event, or promotion – we can scope that as a fixed project.
If you’re looking for ongoing support, we offer monthly PPC management that includes strategy, testing, reporting, and continuous optimisation. Most of our clients choose monthly retainers because the results tend to improve over time with proper management.
For most businesses, it’s a more cost-effective way to run marketing properly without the overhead, risk and long lead time of building an internal team from scratch.
What’s included in your PPC service?
Everything needed to make your campaigns work properly. That includes:
Campaign strategy and audience targeting
Keyword research and competitor analysis
Ad copywriting and creative production
Landing page recommendations
Campaign setup and tracking
Ongoing optimisation and A/B testing
Reporting and performance reviews
You’ll get a joined-up service that isn’t just ticking boxes – we’re focused on results from start to finish.
How do I know PPC is working?
We’ll give you clear, honest reporting through tools like Swydo, showing what you’re spending and what you’re getting back. You’ll see key metrics like cost-per-click, conversion rate, and return on ad spend in plain English.
We also explain the why behind the numbers – not just what happened, but what we’re doing about it. If something isn’t performing, we don’t hide it – we fix it.
Do I keep control of my ad account?
Always. You own the ad account and have full admin access. We work in your accounts (not our own master account), so you keep full visibility and control at all times.
Always. You own the ad account and have full admin access. We work in your accounts (not our own master account), so you keep full visibility and control at all times.
This also means you’re not locked in. If you ever decide to pause or change direction, your data, history and campaigns stay with you – as they should.
What’s your fee structure?
We offer two simple models: a fixed monthly fee, or a percentage of ad spend – whichever is fairest for your setup. For most SME clients, a flat monthly fee makes more sense and keeps costs predictable.
You’ll get a clear quote before we start, and there are no hidden extras. We don’t bill you for every small change or meeting. If it helps performance, we just get it done.
How quickly will I see PPC results?
PPC starts working straight away – your ads can be live within days and driving traffic. But real results take a few weeks of testing, learning, and refining.
We usually see strong early signals in the first 2 to 4 weeks. From there, performance tends to improve as we gather data, sharpen targeting, and optimise everything from bids to copy. We’ll guide you through the process and show you what to expect.
Can you do PPC for my industry?
Most likely, yes. We’ve delivered successful PPC campaigns for a wide range of sectors – from ecommerce brands and professional services to public sector, property, education, events, and more.
If we don’t think we’re the right fit for your industry or audience, we’ll tell you upfront. But chances are, we’ve seen something similar – and we’ll already have a few ideas to get you results faster.