Build a Brand That Actually Works
We help you define who you are, how you show up, and why people should care. Strategy, messaging and design – all built to cut through and grow your business.
Branding that gives your business a clear starting point
Whether you’re launching something new or trying to fix what already exists, branding is about one thing: making your business easier to understand, trust and choose.
Some businesses come to us without a brand at all. Others have one that no longer reflects who they are or where they’re going. In both cases, the problem is the same. Without clarity, everything else works harder than it should.
Serviced helps businesses build brands that give them a solid foundation to grow from. Brands that create confidence from the first interaction and support everything that follows, from marketing and sales to hiring and partnerships.
This isn’t about decoration. It’s about direction.
What branding actually unlocks
When branding is done properly, things become simpler.
People understand what you do without needing it explained. Your marketing lands faster because the message is clear. Sales conversations feel easier because the brand does some of the heavy lifting for you.
For new businesses, branding gives you a confident starting point. For established ones, it removes the friction that’s built up over time.
In both cases, the goal is the same. To give your business a clear, credible way of showing up.
Built to work in the real world
Branding often fails because it’s treated like a one-off exercise. A logo, some colours and a nice deck, then left to fend for itself. Often built from templates, trends or ideas that look familiar because they are.
We build brands that are designed to be used and designed to be yours. Every brand is created from scratch, shaped around your business, your audience and what makes you different. Nothing off the shelf, nothing recycled. If it carries the Serviced name, it meets a standard.
That brand translates naturally across websites, documents, campaigns and products without losing consistency or meaning. The result is something your team can actually work with, not something that needs protecting or constantly reinterpreting. If a brand only works when designers are involved, it’s not finished.
A brand built for where you’re going!
We start by understanding your position. Whether you’re launching something new or building on what already exists, we take the time to understand your goals, your audience and what success looks like for your business. From there, we define what your brand needs to say and how it needs to show up, making decisions with purpose rather than trend-following or personal taste.
The result is a brand you can use confidently as your business grows. One that supports where you’re heading, not just where you’ve been. For startups, that means clarity and confidence from day one. For established businesses, it removes the friction that’s been quietly holding things back. Marketing becomes more effective, sales conversations feel more natural and the business looks and feels aligned again.
That’s when branding stops being an exercise and starts becoming an asset.
Our clients
Don't just take our word for it....
We’re trusted by businesses of all sizes, from fast-growing brands to established organisations. They work with us because we focus on what matters and deliver results they can see.
Frequently asked questions
Branding FAQs
What’s actually included in your branding service?
We cover everything from brand strategy through to design and rollout. That includes naming support (if needed), tone of voice, messaging, logo design, typography, colours, social templates, and brand guidelines.
We also help you apply it properly – across your website, social, campaigns and internal tools – so you’re not left with a PDF and no idea what to do next.
Do I need a rebrand or just a refresh?
If your brand doesn’t reflect who you are now, if it feels messy, or if you’re embarrassed to send people to your website – it might be time for more than a tweak.
That said, not every project needs a full rebrand. Sometimes it’s just about sharpening things up. We’ll look at what you’ve got, what’s working, and what’s holding you back – then give you a straight answer.
How long does branding take?
Most branding projects take 4–8 weeks depending on the scope. We don’t drag things out, but we also don’t rush important decisions. You’ll get a clear timeline up front and a simple process with regular check-ins along the way.
If you’re on a tight deadline (for example, a launch or event), let us know – we can usually adapt to suit.
What’s the difference between a brand and a logo?
A logo is part of your brand – but your brand is the full picture. It’s how you sound, how you look, how you show up, and how people feel when they come across your business. We build brands that are more than just visuals – we help you get clarity on your message, tone, and positioning, so you stand out for the right reasons.
Can I just get a logo?
Technically yes – but we’ll probably ask a few questions first. If your logo isn’t working, there’s usually a deeper reason (positioning, story, tone, etc).
If it’s genuinely just a visual update you need, we can do that. But if you’re open to thinking bigger, we’ll help you build something stronger and more useful long-term.
Will I get brand guidelines?
Yes. Every branding project includes brand guidelines that show you how to use your new assets – logo rules, colour specs, type hierarchy, dos and don’ts, social examples and more. This makes it easy to hand over to your team, partners or suppliers so everything stays consistent.
Can you apply the new brand to our website or content?
Yes. We can update your website, ads, sales decks, social templates, internal docs – anything that carries your brand. It’s what makes us different from design-only agencies. Because we’ve got strategy, content, dev and design all in-house, we don’t just hand over a logo – we help roll it out properly.
Do you work on product or sub-brand launches?
We do. If you’ve got a new product, service or sub-brand that needs naming, visuals and launch materials, we can take care of it all – from the initial concept through to launch campaigns and rollout.
How much does branding cost?
It depends on the scope, but most of our full branding projects start from around £1,500. If you need rollout support or additional assets, we’ll include those in a tailored quote. You’ll always get a clear breakdown of what’s included, with no surprises. We price branding properly – not based on time, but on value.
We’re a small business – is branding worth it?
If you’re struggling to explain what you do, losing business to more ‘put together’ competitors, or trying to market with no consistency – branding can make a huge difference. We work with growing businesses that want to be taken seriously and stand out properly – not just blend in. Whether you’re starting out or scaling up, we’ll make sure your brand reflects where you’re headed.