Hey Guru was launching a brand-new AI-powered HR platform into a crowded, noisy market. The challenge wasn’t just building awareness. It was creating trust.
As a new product, Hey Guru needed a brand and landing page that clearly explained what the platform does, why it matters, and how it reduces risk for HR teams and business owners. The brand had to feel modern and tech-enabled, without being cold or overly complex.
This wasn’t about looking clever. It was about clarity, credibility and conversion from day one.
Our approach
We treated Hey Guru as both a brand launch and a product launch.
First, we worked on positioning. We focused on the real problem HR teams face: keeping up with change, avoiding risk and staying compliant without drowning in admin. That insight shaped everything from tone of voice to visual direction.
From there, we built a brand that felt confident, approachable and slightly disruptive, paired with a landing page designed to clearly communicate value and drive early interest. Every decision was made with one question in mind: does this help someone quickly understand the product and take action?
What we delivered
- Brand identity for a new AI HR platform
- Clear brand language and tone of voice
- Landing page design and structure focused on conversion
- Messaging to explain complex AI functionality in simple terms
- Visual system designed to scale across product, content and marketing
Everything was built to support launch and future growth, not just day-one aesthetics.
The result
Hey Guru launched with a clear, confident identity that immediately positioned the platform as credible and trustworthy, despite being new to market. The brand and landing page work together to explain the product quickly, reduce friction and encourage sign-ups.
The result is a platform that feels considered, modern and easy to engage with, giving Hey Guru a strong foundation to grow awareness, onboard users and evolve the product offering.