If your business is growing, you’ve probably hit this crossroads: do we hire a marketer in-house, or bring in an agency that can do it all?
On paper, hiring someone full-time looks like the safe, sensible option. They’re yours, they’re embedded in the business, and they’ll live and breathe your brand. But here’s the truth most businesses learn too late:
One marketer can’t do the job of a team.
One Person. Ten Jobs. No Chance.
Marketing today isn’t one skill. It’s a mix of strategy, branding, content, design, SEO, paid ads, social media, email campaigns, analytics, automation – and the list’s getting longer. Expecting one person to do it all well is setting them (and yourself) up to fail.
Even the most talented marketer has limits. Maybe they can write great copy but can’t build landing pages. Maybe they know organic social but avoid anything with numbers. Or maybe they’ve got strategy, but no time to execute.
Eventually, quality drops. Momentum stalls. And you’re left wondering why nothing’s moving.
What a Team Brings to the Table
Hiring a proper team – whether it’s an agency or a full-stack marketing partner – gives you depth. Specialists who focus on their craft, backed by process, data, and delivery.
You get strategy that doesn’t live in a slide deck. Design that aligns with performance. Ads that actually convert. Content that works across channels. All managed in one place, by people who know how to bring it together.
It’s not about throwing more people at a problem. It’s about building a marketing engine that’s joined-up, consistent, and designed to grow with your business.
Let’s Talk Cost
Hiring a good in-house marketer will cost you £35k–£60k a year. Add software, onboarding, training and management time – it adds up. And you’re still relying on one person to wear every hat.
With the same budget (and often less), you could get a full team across strategy, creative, paid media, design, content, development and reporting. It’s faster. It’s broader. And it removes your risk.
Already Have Someone In-House? Here’s the Hybrid Solution.
If you’ve got someone doing the day-to-day but they’re stretched thin, a flexible partner can fill the gaps. We work alongside internal marketers all the time – offering specialist firepower in the background so they don’t burn out or stall.
Think of it as giving them a wider team without increasing headcount.
What’s Right for You?
If you want slow, piecemeal progress – a lone marketer might tide you over. But if you’re serious about growing, building brand awareness, scaling lead gen or launching new products – one person won’t cut it.
You don’t need more hands. You need the right setup.
At Serviced, we give you the speed, skill and reliability of a full team, with the closeness and trust of an in-house hire. One point of contact. Zero gaps. No overpromising. Just smart work that gets done properly.
Need help figuring out what the right model looks like for your business?
Let’s have a proper conversation.
